Though my son doesn’t eschew the real thing, he flips for Tropicana’s FruitWise fruit strips and bars. These convenient snacks are actually made from real fruit and juice, each one offering one to two servings of fruit. With no added sugar, you won’t feel guilty when you whip one out at snack or meal-time. Available at mass market grocery stores nationwide, the FruitWise strips cost roughly 50 cents each, while the bars retail for around $1.50 each. Also, Jessica Seinfeld has cooked-up some wickedly wise ways to get her kids to eat their broccoli, squash, carrots and yes, even spinach. Moms across the country are raving how her new cookbook, Deceptively Delicious, inconspicuously marries the nutritional content of vegetables with kid-favorite foods—spinach and brownies anyone? The book retails for $25 and is available at leading book vendors.